Guiltless To Go was founded by Lucie Allaire, who first had the idea for the Guiltless brand in college. This is when her obsession with the low-carb diet began which led her to write her college thesis on “The Low Carb Diet: Is it a Lifestyle or a Fad?” However, the idea went dormant as she pursued other interests, including building internet businesses in the weight loss, health, and fitness industry. Years later, her dream of Guiltless Grocery resurfaced, but she didn’t know where or how to start. Finally, two years later, her Co-Founder joined her on the journey, and together they devised the idea for Guiltless To Go to include restaurants and groceries during a brainstorming session, and the idea was born.
Guiltless To Go is a technology company that has developed an ordering platform and app that makes healthy on-demand ordering easy. The app allows users to filter, search, and order from nearby grocery retailers and restaurants by diet types, ingredients, allergies, calories, and price for either pick up or delivery so users can “order smarter, eat healthier, and guilt-less”.
Powered by AI technology, Guiltless To Go curates its own set of menus from nearby restaurants, applying specifications and modifications to menu items to create a wider variety of less guilty, diet-friendly options. This way, users can stick to their dietary restrictions or lifestyles with less thinking, more time, and fewer distractions.
The company’s mission is to make healthy on-demand ordering easy so that users have more time to do what they want. Its vision is to become the first in consumers’ minds for healthy on-demand ordering and to create a set of services that enable merchant partners to reach new audiences and increase sales while helping the world to eat healthier.
At Guiltless To Go, we are a team driven by a shared passion for promoting healthier living. Our culture is rooted in our "BE HEALTHIER" core values, which guide us in our daily interactions and decision-making:
"BE HEALTHIER" CORE VALUES:
GUILTLESS TO GO "BE HEALTHIER" CORE VALUES:
We prioritize growth and profitability, making strategic decisions that drive the success of our company.
We cultivate an ownership mindset, embracing flexibility, accountability, and effective communication.
We seek out and develop the best individuals to form a diverse and exceptional team.
Powered by cutting-edge AI technology, we work smarter and faster to deliver top-notch services.
We maintain a positive mental attitude, approaching challenges with enthusiasm and enjoyment.
We foster a culture of continuous learning and professional development.
Creativity and innovative thinking are encouraged as we push the boundaries of what’s possible.
We prioritize customer satisfaction, actively listening to feedback and implementing improvements.
Honesty, dependability, and loyalty are at the core of our interactions, both within the team and with our users.
We are mindful of company resources, ensuring they are used wisely and efficiently.
Courtesy, thoughtfulness, and kindness are essential in our interactions with each other and our users.
We embrace a desire to lead healthier lives, embodying the values we promote through our platform.
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