Guiltless To Go, Inc. was founded by Lucie Allaire, who first had the idea for the Guiltless brand in college. This is when her obsession with the low-carb diet began which led her to write her college thesis on “The Low Carb Diet: Is it a Lifestyle or a Fad?” However, the idea went dormant as she pursued other interests, including building internet businesses in the weight loss, health, and fitness industry. Then years later her dream of building Guiltless Grocery resurfaced, and Guiltless was found.
Guiltless started with a simple, yet powerful question: Why is it so hard to eat healthy? Every year, millions of people set out to improve their health, only to find themselves overwhelmed by confusing labels, hidden ingredients, and misleading marketing. What should be simple—finding nutritious food—has become a guessing game.
Instantly know what’s healthy.
Nutrition tailored to you.
Barcode scanning for instant clarity.
Our founder recognized this problem firsthand and saw the impact that easy, transparent choices could have on people’s lives. The vision was born to create a tool that would turn grocery shopping into a clear and empowering experience for everyone. With backgrounds in nutrition, technology and a deep personal passion for wellness, our team set out to build Guiltless —an AI-powered app to simplify the journey toward healthier living.
Through our proprietary Guiltless Certified Rating (GCR SCORE), we’re making it easy to understand how healthy a product truly is. We offer personalized options for dietary preferences and wellness goals for diet types, allergies, calories, and macro tracking, even offering barcode scanning for on-the-go decisions, Guiltless empowers users to find products that meet their unique health needs and values.
We know that small, informed choices add up to big changes. Our mission isn’t just about making grocery shopping easier; it’s about creating a movement that helps fight the obesity epidemic and reduce chronic disease while improving overall health to make wellness achievable for everyone. We believe that informed choices lead to better habits, and with Guiltless, we’re here to make those choices simpler and more accessible for all.
Guiltless To Go is a technology company that has developed an ordering platform and app that makes healthy ordering easy. The app allows users to filter, search, and order from nearby grocery stores and eventually restaurants by diet types, healthy ingredients, allergies, calories, macros, and prices for either pick up or delivery so users can “order smarter, eat healthier, and guilt-less”.
Powered by AI technology, Guiltless To Go allows users can stick to their dietary restrictions or lifestyles with less thinking, more time, and fewer distractions.
The company’s mission is to make healthy ordering easy so that users have more time to do what they want. Its vision is to become the first in consumers’ minds for healthy on-demand ordering and to create a set of services that enable merchant partners to reach new audiences and increase sales while helping the world to eat healthier.
At Guiltless To Go, we are a team driven by a shared passion for promoting healthier living. Our culture is rooted in our "BE HEALTHIER" core values, which guide us in our daily interactions and decision-making:
"BE HEALTHIER" CORE VALUES:
GUILTLESS TO GO "BE HEALTHIER" CORE VALUES:
We prioritize growth and profitability, making strategic decisions that drive the success of our company.
We cultivate an ownership mindset, embracing flexibility, accountability, and effective communication.
We seek out and develop the best individuals to form a diverse and exceptional team.
Powered by cutting-edge AI technology, we work smarter and faster to deliver top-notch services.
We maintain a positive mental attitude, approaching challenges with enthusiasm and enjoyment.
We foster a culture of continuous learning and professional development.
Creativity and innovative thinking are encouraged as we push the boundaries of what’s possible.
We prioritize customer satisfaction, actively listening to feedback and implementing improvements.
Honesty, dependability, and loyalty are at the core of our interactions, both within the team and with our users.
We are mindful of company resources, ensuring they are used wisely and efficiently.
Courtesy, thoughtfulness, and kindness are essential in our interactions with each other and our users.
We embrace a desire to lead healthier lives, embodying the values we promote through our platform.
